Technomarine Navy Watch
Even the world of watchmaking tasted the ambush marketing. And the tutor in this area is the Swiss brand of watches, Technomarine. At the World Watch Fair in Basel (BASELWORLD) Technomarine introduced an operation called Ocean Addict (of the same name of their new range of shows). Technomarine watch brand is an upscale aesthetics cool and fun that is for marine lovers and active citizens. During BASELWORLD, technomarine navy watch has developed an operation of ambush marketing to generate more traffic to their booth. At the entrance halls, you could find ravishing sirens in bikini transparent and impermeable that diverted the attention of visitors. Distributing bottled water Addict technomarine navy watch Ocean, and a log of the mark, they did not fail to remind every visitor where stood the stand of Technomarine. An operation that made a buzz with visitors since the stand technomarine navy watch had a record attendance. A little less by the organizers of the event who did not appreciate this action of parasitism, yet indeed legal! Indeed, the distribution being held in the exhibition entrance, this one was actually outside, so on the public domain. They are clever at Technomarine . . . the rules of procedure prohibits any form of marketing outside the strict confines of a stand . . . and for good reason, the fair price of gold sold advertising space on the floor plan, program, list of exhibitors entry hall, main roads, access ticket . . . in short, any exposure other than simple stand. In this game, if you want to get out of the lot, and have greater visibility than your competitors, then it must proceed to the checkout! That is why the air of ambush marketing is just beginning . . . . The blog dedicated to innovative marketing and alternative takes you into the world of welcome ', the communications agency specializing in effective campaign. . . .
