Technomarine Britto Watch
We started reducing our offer, so the focus on a few high-end products. We now offer fewer models, but more quality. We return to watch the house lights and develop new models with an idea in mind: to find the foundations that have made a great watchmaker TechnoMarine. At first, claiming the house was to offer luxury watches in style. That is where we return today. The audacity. At a time when women are tired of models "jewels" we were the first to offer them wholesale timepieces, previously reserved for men. We've worked so they keep their male aspect, while being more refined. The trend has followed and today we find these models in many brands. TechnoMarine was also among the first to dare to encrust diamonds on their watches. These are all innovations that make the identity of the house. I think the momentum is really consistent with the tradition. We are now based in Geneva, the capital of watchmaking excellence. All our ranges, apart from Cruz, are manufactured in Switzerland and we work with top experts in all stages of manufacturing. To this we add our touch of modernity: the work on materials, innovative associations . . . Recently, we collaborated with Brazilian artist Romero Britto. The five models, which will be presented this summer in a limited edition, are very colorful, really surprising and away from models that are usually seen on the premium market. From the start, one of our flagship models, UF6, will be offered to women in a version trimmed three carats of diamonds and white rubber strap. For men, we will launch a diving technomarine britto watch automatic, with a strong design, titanium and steel. . . .
